Short answer
For Rolen Luma’s 1,860-square-foot main home, the published planning rates work out to $558,000–$744,000 for Silver, $744,000–$930,000 for Gold and $930,000 or more for Platinum. A fixed price follows review of your lot, drawings and selected scope.
What does the difference buy?
Consider a bathroom you use every morning. The Silver example pairs ceramic shower tile with a prefabricated vanity and brushed-nickel fixtures. The Gold example shows larger porcelain tile, a quartz vanity top and a rain shower. The Platinum example shows stone walls, integrated niche lighting and custom cabinetry. Ask to see samples together in daylight before choosing your priority.
The numbers use the same 1,860 square feet for all three packages. Silver uses $300–$400 per square foot, Gold uses $400–$500, and Platinum starts at $500. These rates estimate main-home construction at the selected finish level. Buying finishes alone is a different calculation.
What else goes in the budget?
Keep separate lines for the garage, site work, fees and contingency. For a sloping Palisades lot, for example, ask whether a retaining wall has been designed and priced. Include a pool, spa or landscape work only when the proposal expressly lists it.
Bring the Luma plan and a short list of priorities to your project review. If the shower matters more to you than kitchen appliances, ask the team to price that specific selection against the base package. The written selections and exclusions give you a number you can compare.
Put it into practice.
Estimate the effect of a finish choice
Multiply the proposed living area by the rate for each finish package. Keep a separate line for site work, fees and other costs outside the main-home benchmark.